BACHELOR OF ARTS IN MULTIMEDIA AND MASS COMMUNICATION (B.A.M.M.C/B.M.M.)

Bachelor of Arts in Multimedia and Mass Communication is a course that provides interested aspirants in pursuing a career in the field of media. It is an undergraduate course that covers different channels of communication such as newspapers, magazines, television, radio, digital etc. The two focal points in this course are Advertising and Journalism, which helps to specialize students in either of the two during the third year. Some of the popular job profiles are -Journalism, Content Development/Writing, Film making, Production, Editing, Advertising/Marketing, PR and Branding, News reading, Anchoring, Photography, Videography and more.

Programme Outcomes & Programme Specific Outcomes

BAMMC POs & PSOs

Course Outcomes

FYBAMMC COs

SYBAMMC COs 

TYBAMMC COs 

Total Number Of Seats

180

 

Distribution of Seats	Arts	Commerce	Science
	50%	25%	25%

Eligibility: A candidate for being eligible for admission to the Degree Course in Bachelor of Arts in Multimedia and Mass Communication shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent, from the Science, Arts or Commerce Stream. Students coming from other than Maharashtra Board & Maharashtra Technical Board are required to apply for provisional Eligibility Certificate at college by submitting eligibility form along with requisite fees.

Sr. No.

Subjects

–	FY BAMMC – Semester I	FY BAMMC – Semester II
1	Effective Communication -I	Effective Communication -II
2	Fundamentals of Mass Communication	Foundation Course-II
3	Foundation Course-I	Introduction to Advertising
4	Visual Communication	Introduction to Journalism
5	Current Affairs	Content Writing
6	History of Media	Media, Gender and Culture

–	SY BAMMC – Semester III	SY BAMMC – Semester IV
1	Radio Program Production-I	Radio Program Production-II
2	Corporate Communication and Public Relations	Writing and Editing for Media
3	Media Studies	Media Laws and Ethics
4	Introduction to Photography	Mass Media Research
5	Film Communication-I	Film Communication-II
6	Computers and Multimedia-I	Computers and Multimedia-II

–	TY BAMMC – Semester V (Advertising)	TY BAMMC – Semester VI (Advertising)
1	Copywriting	Digital Media
2	Advertising & Marketing Research	Advertising Design
3	Brand Building	Advertising In Contemporary Society
4	Agency Management	Brand Management
5	Social Media Marketing	Media Planning & Buying
6	Consumer Behavior	Rural Marketing & Advertising

–	TY BAMMC – Semester V (Journalism)	TY BAMMC – Semester VI (Journalism)
1	Reporting	Digital Media
2	Investigative Journalism	Newspaper And Magazine Design
3	Features And Writing For Social Justice	Contemporary Issues
4	Writing And Editing Skills	Lifestyle Journalism
5	Journalism And Public Opinion	Magazine Journalism
6	Media Laws And Ethics	Television Journalism