Gujarati Linguistic Minority Institution

Bachelor of Arts in Multimedia and Mass Communication – B.A.M.M.C. (B.M.M.)

Bachelor of Arts in Multimedia and Mass Communication is a course that provides interested aspirants in pursuing a career in the field of media It is an undergraduate course that covers different channels of communication such as newspapers, magazines, television, radio, digital etc. The two focal points in this course are Advertising and Journalism, which helps to specialize students in either of the two during the third year. Some of the popular job profiles are – Journalism, Content Development/Writing, Film making, Production, Editing, Advertising/Marketing, PR and Branding, News reading, Anchoring, Photography, Videography and more.

The B.A.M.M.C. course is a full time course. The duration of the course shall be six semesters spread over three years.

Total Number of Seats 180 (3 division of 60 students each)
Distribution of Seats

50 %

for Arts

25%

for Commerce

25 %

for Science

Eligibility:

A candidate for being eligible for admission to the Degree Course in Bachelor of Arts in Multimedia and Mass Communication shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent, from the Science, Arts or Commerce Stream.

Students coming from other than Maharashtra Board & Maharashtra Technical Board are required to apply for provisional Eligibility Certificate at college by submitting eligibility form along with requisite fees.

Sr. No.

Subjects

 

FY BAMMC – I

FY BAMMC – II

1

Effective Communication -I

Effective Communication -II

2

Fundamentals of Mass Communication

Foundation Course-II

3

Foundation Course-I

Introduction to Advertising

4

Visual Communication

Introduction to Journalism

5

Current Affairs

Content Writing

6

History of Media

Media, Gender and Culture

 

SY BAMMC – III

SY BAMMC – IV

1

 Radio Program Production-I

Radio Program Production-II

2

Corporate Communication and Public Relations

Writing and Editing for Media

3

Media Studies

Media Laws and Ethics

4

Introduction to Photography

Mass Media Research

5

Film Communication-I

Film Communication-II

6

Computers and Multimedia-I

Computers and Multimedia-II

 

TY BMM – V (syllabus will change in 2021-22)

TY BMM – VI (syllabus will change in 2021-22)

 

Advertising

Advertising

1

Advertising in Contemporary Society

Advertising and Marketing Research

2

Copywriting

Legal Environment and Advertising Ethics

3

Brand Building

Financial Management for Marketing and Advertising

4

Consumer Behaviour

Agency Management

5

Media Planning and Buying

The Principles and Practice of Direct Marketing

6

Ad Designing

Contemporary Issues

7

 –

Digital Media

 

 

Journalism

 

Journalism

1

Reporting

Press Laws and Ethics

2

Editing

Broadcast Journalism

3

Feature and Opinion

Business and Magazine Journalism

4

Journalism and Public Opinion

Issues of Global Media

5

Indian Regional Journalism

News Media Management

6

Contemporary Issues

7

 –

Digital Media