Bachelor of Arts in Multimedia and Mass Communication is a course that provides interested aspirants in pursuing a career in the field of media It is an undergraduate course that covers different channels of communication such as newspapers, magazines, television, radio, digital etc. The two focal points in this course are Advertising and Journalism, which helps to specialize students in either of the two during the third year. Some of the popular job profiles are – Journalism, Content Development/Writing, Film making, Production, Editing, Advertising/Marketing, PR and Branding, News reading, Anchoring, Photography, Videography and more.
The B.A.M.M.C. course is a full time course. The duration of the course shall be six semesters spread over three years.
Total Number of Seats | 180 (3 division of 60 students each) | ||
Distribution of Seats |
50 % for Arts |
25% for Commerce |
25 % for Science |
A candidate for being eligible for admission to the Degree Course in Bachelor of Arts in Multimedia and Mass Communication shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent, from the Science, Arts or Commerce Stream.
Students coming from other than Maharashtra Board & Maharashtra Technical Board are required to apply for provisional Eligibility Certificate at college by submitting eligibility form along with requisite fees.
Sr. No. |
Subjects |
|
FY BAMMC – I |
FY BAMMC – II |
|
1 |
Effective Communication -I |
Effective Communication -II |
2 |
Fundamentals of Mass Communication |
Foundation Course-II |
3 |
Foundation Course-I |
Introduction to Advertising |
4 |
Visual Communication |
Introduction to Journalism |
5 |
Current Affairs |
Content Writing |
6 |
History of Media |
Media, Gender and Culture |
SY BAMMC – III |
SY BAMMC – IV |
|
1 |
Radio Program Production-I |
Radio Program Production-II |
2 |
Corporate Communication and Public Relations |
Writing and Editing for Media |
3 |
Media Studies |
Media Laws and Ethics |
4 |
Introduction to Photography |
Mass Media Research |
5 |
Film Communication-I |
Film Communication-II |
6 |
Computers and Multimedia-I |
Computers and Multimedia-II |
TY BMM – V (syllabus will change in 2021-22) |
TY BMM – VI (syllabus will change in 2021-22) |
|
Advertising |
Advertising |
|
1 |
Advertising in Contemporary Society |
Advertising and Marketing Research |
2 |
Copywriting |
Legal Environment and Advertising Ethics |
3 |
Brand Building |
Financial Management for Marketing and Advertising |
4 |
Consumer Behaviour |
Agency Management |
5 |
Media Planning and Buying |
The Principles and Practice of Direct Marketing |
6 |
Ad Designing |
Contemporary Issues |
7 |
– |
Digital Media |
Journalism |
Journalism |
|
1 |
Reporting |
Press Laws and Ethics |
2 |
Editing |
Broadcast Journalism |
3 |
Feature and Opinion |
Business and Magazine Journalism |
4 |
Journalism and Public Opinion |
Issues of Global Media |
5 |
Indian Regional Journalism |
News Media Management |
6 |
– |
Contemporary Issues |
7 |
– |
Digital Media |
Topiwala Marg, Off Station Road,
Goregaon West, Mumbai 400 104.
We welcome all aspirants to create an incredible legacy in various fields.