Bachelor of Arts in Multimedia and Mass Communication

Bachelor of Arts in Multimedia and Mass Communication is a course that provides interested aspirants in pursuing a career in the ﬁeld of media It is an undergraduate course that covers different channels of communication such as newspapers, magazines, television, radio, digital etc. The two focal points in this course are Advertising and Journalism, which helps to specialize students in either of the two during the third year. Some of the popular job proﬁles are – Journalism, Content Development/Writing, Film making, Production, Editing, Advertising/Marketing, PR and Branding, News reading, Anchoring, Photography, Videography and more.

The B.A.M.M.C. course is a full time course. The duration of the course shall be six semesters spread over three years.

Total Number of Seats

180 (3 division of 60 students each)

Distribution of Seats

50 %

for Arts

25%

for Commerce

25 %

for Science

Eligibility:

A candidate for being eligible for admission to the Degree Course in Bachelor of Arts in Multimedia and Mass Communication shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent, from the Science, Arts or Commerce Stream.

Students coming from other than Maharashtra Board & Maharashtra Technical Board are required to apply for provisional Eligibility Certiﬁcate at college by submitting eligibility form along with requisite fees.

Sr. No.	Subjects
	FY BAMMC – I	FY BAMMC – II
1	Effective Communication -I	Effective Communication -II
2	Fundamentals of Mass Communication	Foundation Course-II
3	Foundation Course-I	Introduction to Advertising
4	Visual Communication	Introduction to Journalism
5	Current Affairs	Content Writing
6	History of Media	Media, Gender and Culture
	SY BAMMC – III	SY BAMMC – IV
1	Radio Program Production-I	Radio Program Production-II
2	Corporate Communication and Public Relations	Writing and Editing for Media
3	Media Studies	Media Laws and Ethics
4	Introduction to Photography	Mass Media Research
5	Film Communication-I	Film Communication-II
6	Computers and Multimedia-I	Computers and Multimedia-II
	TY BMM – V (syllabus will change in 2021-22)	TY BMM – VI (syllabus will change in 2021-22)
	Advertising	Advertising
1	Advertising in Contemporary Society	Advertising and Marketing Research
2	Copywriting	Legal Environment and Advertising Ethics
3	Brand Building	Financial Management for Marketing and Advertising
4	Consumer Behaviour	Agency Management
5	Media Planning and Buying	The Principles and Practice of Direct Marketing
6	Ad Designing	Contemporary Issues
7	–	Digital Media
	Journalism	Journalism
1	Reporting	Press Laws and Ethics
2	Editing	Broadcast Journalism
3	Feature and Opinion	Business and Magazine Journalism
4	Journalism and Public Opinion	Issues of Global Media
5	Indian Regional Journalism	News Media Management
6	–	Contemporary Issues
7	–	Digital Media

Eligibility:

See Also

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Bachelor of Arts in Multimedia and Mass Communication – B.A.M.M.C. (B.M.M.)

Eligibility:

See Also

Address

Contact Number

Social Info